Life sure would be easy if you just were able to publish content and suddenly hundreds and thousands of viewers would happily cross paths with your article (and of course fall in love with it).
Oh…we can dream right?
Sadly, there is an overwhelming feeling that many online bloggers have that this is how it works. Then they get extremely frustrated that they are spending hours and days writing content, only to see a smattering of visits and certainly little to no comments.
Trust me…I was there.
In my first 9 months of my online business, I seriously thought about quitting 3 times. The lack of viewership gets lonely and extremely painful.
Boy am I glad that I didn’t quit.
I tell you what I would have done different though…. Not rely on free traffic for as long as I did.
Quick question – do you want to have control or do you want to leave your business success to chance?
If you are anti-paid traffic. You are completely putting your business success all on chance.
The chance to be seen. The chance of how much you’ll be seen. Worst off, if you are lucky enough to get a lot of free traffic, the chance that one day it could all disappear if Google drops your article rankings.
I am sort of a control freak. It’s not necessarily something I am proud of, but in this instance it’s a great trait to have.
When you publish content, you want it to be seen right?
You have two options, and only two options, try and get free traffic or go buy traffic. It’s that simple really.
Here is why I think everyone needs to be buy traffic.
- Control – as mentioned, you are in control. You want people to see your article? You can go buy traffic.
- Scalable – When you rely on free traffic, you simply take what you can get from mr. google. Maybe its 50, 150 or 1500 views a day…that’s nice but what if you want more? You won’t get more. With paid traffic, once you are getting results you want, you can easily add dollars to your budget to scale and grow your business.
- Helps with Testing – Whether you are testing a sales page, lead magnet offer or webinar conversions, you need volume of traffic to get reliable statistics you can count on. With paid traffic you can quickly test, make modifications to optimize and continue on.
- The True Cost – sure paid traffic costs money, but what you gain with paid traffic is your time. Rather than publish content and wait with your fingers crossed that it gets picked up and ranked in Google you are spending dollars rather than your time. Which we all know time, IS our most valuable asset we all have.
- Retargeting – Lucky for you and I, Facebook has already made it extremely easy to boost your sales and revenue by retargeting your web visitors. Sure you can post an add and have targeted to your free organic traffic but one of my favorite things to do on Facebook is to post a video on Facebook, then boost that post, and use Facebook’s handy technology to create an audience from anyone who has viewed your video. That’s cool stuff!
- Advanced Targeting – At least with Facebook advertising you have the ability to get extremely targeted traffic based on just about anything from interests, demographics and even other Facebook pages that they follow.
Well there ya have it. That is why I think you’d be crazy not to have some element of a paid traffic marketing strategy in your business.
What do you think?