The One Thing You Need

ColeOnline Business

It’s no surprise that most small businesses fail.

Unfortunate, yes.
Makes sense, yes.

But why?

Is it a lack of hard work or a lack of a plan?

Of course I am sure there is no one size fits all answer for everyone, but what I can say is, I do know the one thing that is a must for any business owner – especially in the online business space.

People.

You need people, but just any people, you need people engaged that are enthusiastic about what you are doing and how you are able to help them.

…an audience.

It’s like a musician…a really, really good one…they might have the best song in the world – but if they don’t have an audience, no one will ever know about it or even have a chance to love it.

Just to make my point clear… the hardest part of an online business isn’t writing content.  It’s not producing the products to sell.  It surely isn’t putting the website together or posting to social media accounts, it’s building your audience.

Your tribe as some would call it.

It’s like a musician…a really, really good one…they might have the best song in the world – but if they don’t have an audience, no one will ever know about it or even have a chance to love it.

Your job as a digital marketer is to build your audience AND still do those other things too.

…and while you are building your audience you’ll have to focus on delivering massive value to them so they stay (and hopefully tell a friend or two about you).

Once you have an engaged audience, NOW you can decide what product or service you can create to best meet their needs.

Just remember… the ONE thing you need, is the audience.

Don’t wait for them to come to you, go after it and get it!

Cole