Oh the rage when Facebook started limiting the amount of people/fans that would naturally see your post.
People were pissed!
“How dare they!”
“They’re all about the money!”
I am sure you remember hearing those same things – or even YOU said them yourself.
Yea…I am sorry but I mean Facebook is a business and therefore of course they are going to try and make money.
Truth is – it’s actually a good thing they did that because for any smart marketer (that’s YOU) you now have more opportunity to get your products and services to the right crowd than ever before.
People starting claiming that it’s pointless now to build a following on your Facebook pages because no one will see your posts anyway.
They weren’t entirely wrong.
On average Facebook will only show your posts to 4 to 8% of your audience. The actual number varies based on your page size and engagement levels etc… but you get the idea.
Now – what if I challenged you and said, Facebook really isn’t much different than your email list.
I mean, we all would agree that not even the best of copywriters will ever get a 100% open rate on their emails.
In fact, some of the best marketers in the world – DigitalMarketer.com divulged their top emails from 2014 and the best one only had about a 10% open rate!
Technically – email open rate and Facebook “reach” is fairly synonymous with each other.
And both services cost you money!
If you are growing a business quickly it won’t take long before your email list can be costing you $500 a month.
Facebook is different in the sense that you can choose how much to pay, when to pay and how many people you want to see your message.
Think about how powerful that is though. YOU are gaining control to how MANY PEOPLE you want to see your message.
You don’t have that with your email list when you are up against the Gmail promotions tab, Hotmail spam folders and email-overwhelmed viewers.
There is no law forcing you to pay money to get your content seen, it really is a personal decision that really comes down to how fast (or slow) you want your business to grow.
But, if you want to get in the fast lane – it’s going to take money and investment.
What do you think – do you agree or disagree?